Fundraising


In 2008, the candidates for president alone raised at least $700 million online. Small donors have become a major factor in politics in large degree because of how easy it is to give money using the Internet. But the Internet isn't an ATM, where you can just press a button and watch the cash pile in your inbox. This is where we discuss best practices for online fundraising: the good, the bad and the ugly.

PdF Network | The Million Dollar Email

Can a single email raise a million dollars? Can it save a life?

With a simple email request -- buy a $10 bed net, save a life -- the Nothing But Nets campaign has galvanized popular, business, entertainment and media support for the fight to prevent malaria infections worldwide.

The campaign has come a long way since Rick Reilly wrote his 2006 Sports Illustrated column about malaria. To date, it has raised more than $25 million, delivered over 2.5 million bed nets -- and shows no signs of slowing down.

Join the PdF Network on Thursday, December 3 to hear from Shannon Raybold, Special Projects Director, UN Foundation, about how to turn a simple request for help into a successful online strategy.

Thursday, Dec 3rd at the PdF Network
A $10 Challenge Turns into $25 Million: The "Nothing But Nets" Case Study
1-2 p.m. EST

Join the call!

Check out our upcoming PdF Network calls...

Dec 17 | Learning from the Obama Campaign About the Future of Mobile Politicking | Scott Goodstein, CEO, Revolution Messaging

PdF Network: Measuring Online Advocacy & Fundraising--Learnings from the 2009 eNonprofit Benchmarks Study

Are you in charge of your organization's email list? Do you wonder if your list is performing up to snuff? What's a good response rate? How is the financial crisis affecting the environment for online fundraising?

This Thursday, October 1st, 1:00-2:00pm EST on the PdF Network conference call we'll be talking with two experts, Marc Ruben and Karen Matheson of M+R Strategic Services. They'll be sharing the results of their eNonprofit Benchmarks Study for 2009, done in tandem with NTEN. It's based on an analysis of online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations. We'll cover topics like...

Twestival: A Case Study in Using Twitter for Fundraising and Community Organizing

What could you do with $2?

What about $250,000?

On February 12, Twitterers in 202 cities around the world asked exactly that of charity: water, raising more than a quarter million dollars online in just a few short weeks. The event, Twestival, wasn't the first to use Twitter for fundraising -- but it was the first to do so at such a large, networked and volunteer-driven scale.

The success of Twestival has a lot of non-profits and organizers thinking carefully about the opportunities -- and challenges -- of using Twitter.

Join us this Thursday, June 4th at the PdF Network, where Twestival's founder and event organizer Amanda Rose will clue us into how she did it and what other organizers can learn from her experience.

To join the call (and get the opportunity to pose your questions directly to Amanda), you’ll need to join the PdF Network.

Mulling the Internet's Impact on Democracy

From time to time (like, every other day it seems), I get email from a reporter or an academic or a student with questions about the impact of the Internet on the 2008 election, or similar themes. Usually, if I have time, I try to answer those emails (and if I don't do it right away, they often fall by the way side). This morning was no different. A senior majoring in politics at Occidental College wrote saying, "I'm writing my senior thesis on the impact of new media in youth participation in national politics and I would love to get your thoughts to a few questions." But it occurred to me as I was responding to her questions that this was a blog post (or, as Doc Searls likes to say, blogging is just sending emails to the world). So, keeping in mind that these are the quick top-line responses I tend to give when asked these questions, here goes:

Daily Digest: Google's Blend of Searchin' and Schmoozin'

The folks out in Mountain View jump into political waters with both feet; the Democratic fundraising hub ActBlue has raised what is technically known in the field as "gobs and gobs of cash;" we indulge our Olympic obsession; l'affair Edwards exposes a rift in the liberal blogosphere; a former Clinton Administration official challenges McCain's recollection of his tech accomplishments on Capitol Hill; and quite a tremendous amount more.

Daily Digest: You Never Forget Your First (2 Million)

Obama reaches 2 million donors, BarelyPolitical barely keeps my attention, McCain's tech policy review, techPresident is honored with a nomination, Obama and McCain's YouTube channels

Daily Digest: Novak Discovers They Let *Anyone* Read the Internets

The Prince of Darkness explains away his propagation of the story that John McCain was picking a running mate this week by saying that all he did was post the story on the Internet; barackobama@gmail.com is not the direct connection to the Democratic candidate's inbox that we may have thought it was; a new video feature puts congressional competitors head-to-heard, answering the same questions; and loads more.

Daily Digest: The Bloggers at Night Are Big and Bright...

Both the online left and the online right gather in Austin, though the size and profile of Netroots Nation demonstrates the distance that conservatives still have to travel on the Internet; a congressman takes up a new post as Flip-equipped correspondent for the effort to move elections to a more sensible day; a candidate's web comic helps to sextuple the existing fundraising record in his race; and much, much more.

Daily Digest: "Loud Anomaly" or Dem Base?

Do the netroots -- a term now embraced by Merriam-Webster -- represent the Democratic party base or a small but vocal minority?; the DNC announces plans for a new online platform-crafting site much like the RNC's GOPPlatform2008.com; Latino bloggers react to the presidential campaigns outreach effforts; t-shirt contest!; and much, much more.

Daily Digest: You're Not the Boss of Me Now...

As an anti-telecom immunity group takes the top slot on MyBarackObama.com, we ask if we're about to witness a case of 'meet the new boss, same as the old boss;' road trip! College Republicans hit the trail, driving cross-country without laying down tire tracks in Democratic districts; a congressional candidates XML-inspired t-shirt inspires a flurry of fundraising; and much, much more.