metrics
Drudge Report inflates traffic stats, deceives advertisers
Raven Brooks, 03/13/2007 - 11:22am

What's a little traffic inflation amongst friends? When you are in the news and advertising business it's a big deal. In fact, as Conrad M. Black and the Chicago Sun-Times can tell you it can also be a very expensive deal as well.

I ran across an item over at ValleyWag.com that discussed the traffic statistics of The Drudge Report and compared them to other popular news outlets such as The Washington Post and Reuters.

It appears that Matt Drudge is artificially inflating his traffic statistics by using a small bit of HTML, specifically this piece of HTML: META HTTP-EQUIV="refresh" content="175".

| Read more ...
Syndicate content
Technology and the Internet are changing democracy in America. Personal Democracy Forum is a hub for the exciting conversation underway between political professionals, technologists, and anyone else invigorated by the remarkable potential of technology to engage citizens in the democratic process.



Navigation

© 2008 Personal Democracy Forum | All Rights Reserved |
The layout, use of images, color, and other qualities.
How well is does the site carry the message of the candidate?
How the site discusses the issues and how it uses language.
How easy is it to get involved in the campaign?
How well does the site utitlize blogs, video, podcasts, discussion boards, and other technologies?
The ease of navigation and the quality of interactivtity.