Capitol Advantage

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Founded in 1986, Capitol Advantage is a veteran in the political technology industry. The company made a name for itself by providing directories of Congressional Members through Capitol Advantage Publishing; the directories remain a major component of the Capitol Advantage group, which includes the non-partisan database-centric technology provider, Capitol Advantage. The group also consists of Knowlegis, a firm that offers tools and data for lobbyists and GR professionals, and its separate consulting operation, E-Advocates, who offer advocacy strategy, grassroots campaign development and web design. “We’ve been through an amazing decade of establishing the legitimacy of online advocacy,” says Barkley Kern, Executive V.P. of Capitol Advantage. “It sets the table for what we can do next.”

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The layout, use of images, color, and other qualities.
How well is does the site carry the message of the candidate?
How the site discusses the issues and how it uses language.
How easy is it to get involved in the campaign?
How well does the site utitlize blogs, video, podcasts, discussion boards, and other technologies?
The ease of navigation and the quality of interactivtity.