Here’s an excellent and effective example of using MySpace and YouTube to tap into thriving online subcultures with the hopes of activating them toward a specific message. In this case, the subculture is the Harry Potter online community and the message is for WalMart to start treating its employees and surrounding communities with respect.

In the interest of full disclosure the comedy troop involved are really good friends of mine.

WalMart Watchdog, WalMart Watch hired the Late Night Players to make a video where Harry Potter must fight the Dark Wizard, Lord WaldeMart. With the help of many leaders in the Harry Potter community, the video has caught on like fire in just a few hours. It’s too early to tell what will happen, but in just a few hours it’s become one of the most popular videos on YouTube for the day. Related to this are the politically orientated Harry Potter Alliance and WhatWouldDumbledoredo.com. More updates on this story to follow, but if you’d like to check out the video, here it is (or click bellow):

Technorati Tags: harry potter, Harry Potter Alliance, late night players, lnp, myspace, walmart, walmart watch, what would dumbledore do, whatwould dumbledore do, youtube

Communications Tools | Entertainment | Grassroots Activism | Humor | Non-Profits | Stupid Net Tricks (Mistakes)
Justin Oberman's blog | email this page | delicious | digg | technorati