When gas prices skyrocketed last year, so too did Google searches for “hybrid car,” “solar panel,” and “cfl.”
As Wall Street crumbled, people clicked for information on “financial crisis,” “depression,” and “bailout.”
Were you a part of that discussion?
In the 2008 election cycle, the Obama campaign may have won the most accolades for its online campaign strategy -- but it was the team behind McCain’s campaign who out-Googled the competition from the start. (Though as Wired and others noted, it wasn’t long before other politicians caught on.)
Join us this Thursday, June 11th at the PdF Network, where internet strategist Eric Frenchman will share lessons learned from the McCain campaign's online ad program, for which he and his team won the American Association of Political Consultants’ award for Best Use of New Technology.
To join the call (and get the opportunity to pose your questions directly to Eric), you’ll need to join the PdF Network.