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The Europe roundup: We can fix this only together...with or without you?

Antonella Napolitano | March 8, 2010 - 5:12am | Email This!
  • Spain | We can fix this only together...with or without you?
    In the past days the Spanish Chamber of Commerce launched an initiative to raise the confidence of citizens affected by the economic crisis. The campaign is called "Esto solo lo arreglamos entre todos" ("We can fix this only together") and it is willing to be "the biggest social therapy of the history", in the words of Susana Diaz, one of the consultant working on the project. The campaign consists of a website and several ads by both anonymous citizens and celebrities (the ad campaign costed 4 millions, according to Expansión).
    But so far it has not been well received by lots of citizens who felt betrayed by this sort of sharing responsibilities: on Facebook it is easy to find groups protesting against the campaign, with several hundreds of fans each. The protesters complain that the campaign is opportunist and demagogic, even creating a website called "We can fix this only *without them"*" to send "a message loud and clear to the organizers of the ad campaign and the state: we are not the problem.".
    (thanks to Anna Bellorbì)

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